- Talk to your target customer and ask them the right questions. Don’t ask them if they find the idea interesting or if they would use this product. They might say yes to make you happy or to encourage you. That’s dangerous for you. 🥴
- Ask them if they would pay for such product. They’ll be stuck because you’ll now be talking about them becoming your customer instead of just being nice to you. ✅
Oh… and don’t skip this one… it’s probably the most important one in this list. It’s very easy to avoid talking to people, a common symptom amongst the dev community. But trust me, if you’re hoping to develop a business from your idea, you will eventually need to chat with people. Better learn early. You’ll thank me later.
These 5 steps are generally the ones I tend to follow. There are tons more ways to validate ideas I haven’t covered, but I don’t use them and I want to stick to my own experience so you know there’s no BS involved. It doesn’t have to take days. I often just spend a few hours to double check a few things before I know if an idea is worth pursuing or not.
Where do we go from here? Do you start coding? Nope, not just yet. It’s time to brainstorm the list of features you want your end product to offer. In the next issue, I’ll share my approach to achieve this in a productive way.
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Thanks for reading.
** that’s in principle, in reality, getting there takes a lot of effort in product optimisation & a/b testing, and getting the ads right is also a massive undertaking.