As with many things, the key will be to find balance. Find an idea that works, build on it, monetize it and then decide if it’s worth pursuing something else in parallel or instead, doubling down and taking that project to the next level. The risk with shipping too much and/or too often is twofold.
First, doing too much will lead to doing everything half way. Have you really given a chance to a product if you haven’t marketed it properly before moving on to your next idea? ‘Building it’ no longer means ‘they will come’. Not anymore anyway.
Second, ship too often and you’ll become your own bottleneck. Each new product compounds and drives more maintenance work, user supports, feature requests etc. If you do too much too fast, you’ll end up in a stressful place where everything depends on you, your mind is constantly bombarded with things to do, it’s getting harder to focus without being interrupted by something else and it can become really paralysing. Trust me you don’t want to be in this situation so find your balance.
Food for thoughts: It’s much easier to build a product that will make $5,000 per month than 1o products, each making $500 per month.