Running presentations is a key component of customer success.
You have two options:
- deliver a stellar and engaging experience to build trust and credibility.
- or ruin the opportunity with boring slides and content your customers won’t remember.
The choice is clear.
And yet most people fail to captivate their audience’s attention.
The reason is they don’t speak to the most representative person in the room.
They try targetting everyone instead, which ends up addressing no one.
1/ Run your presentation as if you were telling a story
- Set the scene on your first slide.
- Give your audience a glimpse of the conclusion.
But do not give full details till the end.
Keep the tense high.
2/ Add research, data, or social proof to your arguments in support of your story.
3/ A big title for each transition of your story.
Now, let’s see what it looks like in practice for each slide👇