Now that you decided to write on Linkedin, you must first answer these 2 questions:
1/ Do you want to write regularly on a specific topic you can talk about for an hour easily without looking at your notes?
I know you have a lot to say in many different things, whether it be about your personal hobbies or professional experience, knowledge, or skills.
But you must focus on one single topic, at least when you first start writing. We call it niching down, or finding your niche.
You want the people to know you for something in particular so that whenever they check on you, they know what to expect to learn from you.
The more specific you can get, the better!
For example, if you wanted to write about Sales, you’d ideally need to niche down like:
Sales => Sales Management => Building high-performing Sales teams.
But you can still cover the broader topic if you prefer. Just test and see what resonates the most with your audience.
For me, it’s about Customer Success.
Although I can talk about many different topics within CS which is a huge domain, I wanted to focus on helping people develop their skills and become great CSMs.
It’s the reason why I wrote a book
on it which is a critical part of the bigger picture.
But like everyone else, I have many other passions:
I’m a professional photographer
selling thousands of pictures, an author, and also an instructor with 12k+ online students, musician, songwriter, web designer, founder, and so on… :-)
If I wanted to talk about every single of my hobbies on the same platform, people would only get confused!
Those who wanted to follow me for CS topics would not be necessarily interested in Photography or see me playing my Turkish national instrument Baglama, even if I’m a 25+ year-long professional! You get the point…
Now, time to jump into the 2nd question.
2/ Do you believe your content will help your audience?
The purpose of writing online is to give value to your readers and help them overcome their challenges in some way, based on your own knowledge and experience.
Your content must be helpful to others who want to learn and grow in the discipline you want to write about.
Always keep in mind that
it’s not about you, but the people you want to help!
your answer to these 2 questions must be: YES!
take your time to think about the topic you want people to know you for i.e. your niche, a topic you’re good or expert at:
e.g. work, productivity, self-development, HR, Finance, Sales, Marketing, your hobbies, or simply said, whatever you are passionate and knowledgeable about!
The key is to choose your topic and stick to it!
So by now, you should have an idea about what you want to write.
And the time has come to start writing and engaging!