And the last one for today: we fear losing more than winning.
For example, if you had to choose between chances of losing $100 bucks or 95% of winning $150 instead, you’d most likely prefer staying conservative and not losing the money, right?
In SaaS, it usually translates into acquiring users with a free trial offer.
Once they are in and enjoy the basic functionalities of your products or services, they will prefer to become a paying customer instead of losing access to your platform.
It’s therefore essential to ensure your customers visualize the business impact of losing what they already have.
You can then introduce your transition plan towards this destination where customers can relax and enjoy the results of massive success!
So, remember to leverage your customers’ fear of losing that will help you deliver even more on your promise.