We’ve all used this at least once, right? We wanted to tell customers it’s already been discussed and we thought it was a great way to remind them.
But looking at it closely, there is way too much aggressivity in this phrase. Why?
Telling your customers that you’re repeating yourself in such a formal manner can make you feel empowered, but in reality, it has the opposite consequences.
Basically what you’re saying is:
“I mentioned this to you earlier and was expecting you’d take it into consideration. But here I am to remind you a second time. Please ensure you read it as I want to avoid telling you again.”
The point people are missing out here is the consideration that your customer is also busy with other priorities. Your email might simply have been buried within tens of others without any voluntary intention from your customer not to read it.
So instead of appearing rude, you can simply ensure your email is back on top of your customer’s inbox and say something like:
“Hi, I’ve just seen [topic] and it reminded me to tell you [what you need them to take action about]”
It’s a nice way to catch up without looking too intrusive.
But overall, sending emails is sometimes not enough to get an alignment right on the spot.
So if your customer is not responsive to your inquiries on a given topic, all you need is to go back to the basics:
Skip the email and just give them a call instead!