Retail and tech are a match made in heaven. Although not a lot of Belgian retailers are jumping on the bandwagon of tech, several product brands are taking a leap into tech. And it will help to build even a more bigger brand and could eventually cut the middleman more out. Not fully, but grap a bigger chunk of the pie when going direct-to-consumer.
The new Nike store
in SoHo (NY)
will have a next level customer-experience with cool 3D printed models (cutting out that industry + supporting brand communication), Kinect powered courts (hello data capturing), Apple pay (perfect district to do that) and of course instore touchscreens, which are obvious & are getting more common these days.
To me, personally, it’s a very obvious and well-know simple strategy to have as a marketer: build brand in every way you can (thank you tech) + capture data along the way which make you even more smarter (thank you tech). Intelligence is so underestimated!
Some pictures of the store below (via Nike.com
). Looks dashing!
Can’t wait to visit that store.