everyone is copying everyone (remember wtfock
?) to build audiences where-ever they can, matching the right content to the right behavorials. Digital ties it al together. Digital targeting tied to big media distribution. How? By investing with a ‘low’ distribution-budget channel to build brand
and connect the data pipline into the data warehouse. Cheap GDPR compliance first-party nurtured audiences.
Guess your strategy isn’t build on that, right?
The power is in the compound interest.