Consumers are flocking to quality experiences from trusted sources. They want original digital video to be up to the standards they expect of programming they see on TV—great storytelling and high production value that can be delivered seamlessly over multiple devices.
Don’t get me wrong, but… the adult scenery/industry fascinates me. It so challenging from an online marketing standpoint and technology is tested (almost always) first in the Pr0n industry.
But how about getting traffic to adult content? And getting links from websites as well, out of the adult industry? Bad neighbourhoods are a thing, so its not the obvious to do.
SO… you make a campaign & get some traffic. But only one link. Adult is hard but in this case, the traffic = 1 > 0
In the first month after launch, we got more than 78,000 unique visitors to the site from over 165 countries. The site’s social share buttons had over 3,500 Facebook shares & 600 Tweets, and it was shared 275 times on LinkedIn.
Shame they didn’t get the adult industry on the bandwagon by inviting them. Two sides campaigns with a win-win-win outcome are the best.
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By Dries Bultynck
Remarkable reads, spotted momentum & behavioral patterns in media, digital, retail, economics, health, climate, etc.
Often hollistic, sometimes very specific.