No-one is ready for this, I think. Few know what opening up the connectivity will initiate in terms of potential & human behaviour. Time to invest in knowing and understanding your customer. Real soon! Mobile, Saying vs doing (data) & Social (advertising) platforms.
What’s the good news?!! By may 2018, no more capped internet & connectivity on mobile. Hooray and also o-ow! I do hope mobile payments will be optimized by than & you’ll be able to switch your mindset about the hub & spokes thing if it comes to conversion.