You invest lots of hours into making the damn thing work, beautiful to please ego and always contains very superficial and high-level marketing or business metrics. And. Thats it. It simply shows a snapshot of how the business is doing, not what you should focus on.
And. THE WORST THING OF ALL. This is where every management dashboard goes after a few days or weeks: the graveyard.
Its an EGO tool. Its a mean to an end to create buy-in.
ITS WORTHLESS. It frustrates people that need to make them. If not used, its simply a waste of time. Not the C-dude(tte)’s time, but the marketers time. So… FUCK YOU! (and yes, I mean that).