Outlet stores are killing it! Outlet prices + a big line in front of the store. Stores such as MK, Nike, Gucci, UGG, … The physical translation of their marketing being on point. The Nike store was insane! It could have been a tactic as well to keep peeps in line, to mimic demand. It works alright. The line went open, people stormed inside and grasped the last pair of sneakers they could get their hands on. Almost fighting… A centralized outlet store is a VERY interesting concept.