View profile

RIO 2016 from another angle

Besides the Olympics, lots of other related items bubbled up in the past two weeks. Have you seen the
RIO 2016 from another angle
By Dries Bultynck • Issue #2 • View online
Besides the Olympics, lots of other related items bubbled up in the past two weeks. Have you seen them? 

Allow me to start with something remarkable. Nadezhda Bazhina won’t ring a bell but she made a somewhat awkward appearance in the category of Diving. In a bad way. She scored 0.00 in 3m Springboard.
Shit do hit fans I guess.
oops
oops
Some got creative with good Olympic efforts thanks to NBC and a green background.
but actually, the dancing part was a great extra to make a nice gif.
Kiribati was dancing to get some attention for Climate change. Dance boy, dance!
And now… some other stuff. 
Lots of people used the Olympic games as a content hook for their purpose, whatever it may be. Business, more than often. Some for fun. Some for branding. Below is what crossed my radar aka timeline in the past week.
Google going all-in on the Knowledge graph
The knowledge graph is something that has been shaking up the SEO world for a year or two now, but during these Olympics, the integration in Google has never been so explicit as ever before. Taking over all traffic (mostly scanning readers) on major keywords around the topic of Rio, leaving room for creatives to show how to differentiate in terms of content & grabbing people’s attention, which I will show you in the next few examples. Besides… Google only takes traffic, not your attention. Spreading creative formats on other platforms triggers your visit or attention, leaving Google out of the game. Organic reach is in this case a side-effect/product of the game.
Material design & local integration in Google itself stealing traffic from others.
Material design & local integration in Google itself stealing traffic from others.
Hooks everywhere ... but first this
Wondering how much of that traffic is mobile? Well… probably a lot. Below: BBC Sports LIVE page made a small graph sorted by Device category
Device split on the LIVE Sportspage of BBC on the 14th of August
Device split on the LIVE Sportspage of BBC on the 14th of August
While everybody tries to cover as much as possible. While everybody tries to find hooks to get your attention to consume their content, the Washington Post used an Algorithm called Heliograf to report on Rio.
A bot that does all the work. In the future, we’ll see more of that M2M reporting for sure.
Graphic & visualisation as medium
While cinemagraphics are popping up less and less, full animated gifs are stronger present than ever. The New York Times visualizations are amazing. Check this animation. I’ve been falling in love with visualizations the last few months, even more after seeing what NYT Graphics is putting out. 
Swimming animation
Swimming animation
The use of TV footage for GIF’s or images to share is also a good hook. Humor always scores very good. And while you’re at it, use the athlete that has that cool touch. Check Usains smile… too funny, right? :)
Usain nothing yet ;-)
Usain nothing yet ;-)
And video… why not make something funny and enlarge a small habit athletes have within certain categories: Butt slapping.
Talking about video, on the Olympic channel on YT, in the top 8 videos of most watched videos on that channel are over four years old (2012) and three out of eight of them are pure entertainment (nothing to do with sport).
Usain Bolt tops all videos
Usain Bolt tops all videos
Until today, he’s also topping the videos of RIO 2016 (besides the opening ceremony).
Although Phelps seems to be the best performing athlete ever, why not ask him to do a video, I wonder?
Athletes are key
It’s easy to find hooks to create good content next to the obvious news content most people put out during these olympics. 
You’re part of a volleybal club? Maybe selling sport equipment? Going into more vertical content is always a great way to attach your content to bigger topics. In this case, Adrian Carambula has very special way of serving. Worth an interview, … or re-use old content, …, you name it.
Old content can be re-used due to current triggers!
Old content can be re-used due to current triggers!
Mr. Phelps career? Sure… good hook. People love people getting their shit back together again.
Update spotted on Linkedin
Update spotted on Linkedin
The student becomes the master
The student becomes the master
Is Brazil still corrupt? Or is it a good excuse to rob a gas station for a swimmer? Who will tell if this is the truth? Another good content hook for news sites ofcourse. Click-bait galore!
And how about POWER? How much influence can an organization have on platforms? Something to think about. Right? Like FIFA? Or the power to put up a content wall. That sucks. Missed some traffic there mates. I guess they have their reasons.
Really? Why?
Really? Why?
Some Olympic extra's
Rio 2016: Why did the diving pool turn green? — Quartz
CMO Today: Rio Ratings Drop From London Olympics - WSJ
How The Olympic Medal Tables Explain The World  : The Torch : NPR
Rio Olympics 2016: The refugee team proves that running is the world's fairest sport — Quartz
Ryan Lochte and Three Teammates Robbed at Gunpoint - The New York Times
Worth mentioning
Randstad buys Monster for $429M as recruitment consolidation continues  |  TechCrunch
Did you enjoy this issue?
Dries Bultynck

The internet is the best thing that ever happened to me. Really! It helps me to better understand the world we live in and learn as much as I can, as fast as I can in order to be Creative with Intelligence as wide as the box can get. @Parafixio is my playground.

If you don't want these updates anymore, please unsubscribe here
If you were forwarded this newsletter and you like it, you can subscribe here
Powered by Revue