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Rare sights, Hype Cycles & more

While the New York Times figured out that FB Live might need a total different approach than they use
Rare sights, Hype Cycles & more
By Dries Bultynck • Issue #3 • View online

I had to take a screenshot, just in case they’d erase the reviews on Donalds’ app in the Google Play store :) Check out more comments.
Oh… by the way, the #brexit? There was an app for that.
Other remarkable news
Fan of Snapchat? Already using it? Think it’s still nothing for you? Well, don’t be fooled. Besides launching the possibility to run 360° video ads (even before Youtube & FB), they’ve rolled out a nationwide geofilter and lens in the UK for Nationwide Building Society to promote the FlexStudent account.
One is better than zero! 
Thanks to Snapchat, the potential of an Orbis Records label night in Oslo Norway is on the table. Orbis is a vinyl first music label I run in my spare time
And another thing. THERE IS A SECOND EARTH!
Rare sights caught on photo
Photographs that caught my eye:
The statue of Liberty was build in Paris and shipped piece by piece to the US
The statue of Liberty was build in Paris and shipped piece by piece to the US
Moose caught on cam during a bombing in WWII
Moose caught on cam during a bombing in WWII
Jobs & Gates for Fortune Magazine 1981 - they double dated in that time
Jobs & Gates for Fortune Magazine 1981 - they double dated in that time
Gartners' Hype Cycles
Like every other year, next to their quadrants on based on the Magic Quadrant Research Methode, Gartner launches a particular visual in covered with several technologies on the slope of what they call the hype cycle. By examining and testing new technologies they try to predict the future of technology usage and growth within certain categories.
Only two weeks ago, they released the Digital Marketing & Advertising Hype Cycle of 2016. I must say… some interesting things mapped on their.
Gartners' Digital Marketing & Advertising Hype Cycle 2016
Gartners' Digital Marketing & Advertising Hype Cycle 2016
Allow me to give my 2 cents about some technologies, as this is straight up my alley:
-> Personalization is a hot topic and currently, no one is doing it properly! it’s far more than “hi, dries”. It’s even very driven by insights of data.
-> Responsive design is not a responsive website: it’s the whole design cycle! meaning… branding, responsive logo’s to context, medium, …
-> Multitouch attribution is extremely hard and technology isn’t ready yet
-> Predictive Analytics is still far off as a one-size-fits-all tool. Even Data-driven marketing is still far off as people will still be people. They still want to keep full control, while data-driven actually means automatic algorithms taking over.
-> Customer Journey Analytics sounds very interesting to me
and yet… I’m with Wim on this one. It’s like a sales funnel: optimizing the least performing items can have a very large impact. No company will over-optimize the whole funnel. It’s to expensive to do. People aren’t that dedicated too ;)
-> Cross-device identification is a surprise to me. It is possible with custom integration… so I’m kinda wondered. Or I don’t understand what they exactly mean. I have to admit, some parts of it is very privacy sensitive, but the technology is here already if properly stitched together. Their isn’t a one-stop-tool yet, that’s true. Never will be. Too many players taking a piece of the cake which results in fragmentation of the market.
You’ll see this Gartner Hype Cycle popping up in MANY slides and keynotes over the next few months! _that_ you can count on.
Intermezzo ;-) extra cool pics
Shooting the MGM Logo
Shooting the MGM Logo
London: first wooden carriages for the underground subway (before the tubes)
London: first wooden carriages for the underground subway (before the tubes)
Interesting long-reads
Nice & good to know
Track of the week
I’m adding this topic every week from now on. There are so many machine-made tracks out there that are unknown to the masses. So… I want to help you to discover at least one new track or vinyl per week from a range between 1970 & 2006'ish in the category of electronic music.
Choice (aka Laurent Garnier - should probably ring a bell) dropped this amazing track “Acid Eiffel” on his “Paris EP” in 1993. It’s a very expensive record these days going from €35 up to €80 in a good state. Not even mint!
I really advise you to take a 15min break, play this track and close your eyes till the end. I often do.
Choice - Acid Eiffel
Choice - Acid Eiffel
That’s it for now.
See you next week.
d
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Dries Bultynck

The internet is the best thing that ever happened to me. Really! It helps me to better understand the world we live in and learn as much as I can, as fast as I can in order to be Creative with Intelligence as wide as the box can get. @Parafixio is my playground.

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