Allow me to give my 2 cents about some technologies, as this is straight up my alley:
-> Personalization is a hot topic and currently, no one is doing it properly! it’s far more than “hi, dries”. It’s even very driven by insights of data.
-> Responsive design is not a responsive website: it’s the whole design cycle! meaning… branding, responsive logo’s to context, medium, …
-> Multitouch attribution is extremely hard and technology isn’t ready yet
-> Customer Journey Analytics sounds very interesting to me
and yet… I’m with Wim on this one
. It’s like a sales funnel: optimizing the least performing items can have a very large impact. No company will over-optimize the whole funnel. It’s to expensive to do. People aren’t that dedicated too ;)
-> Cross-device identification is a surprise to me. It is possible with custom integration… so I’m kinda wondered. Or I don’t understand what they exactly mean. I have to admit, some parts of it is very privacy sensitive, but the technology is here already if properly stitched together. Their isn’t a one-stop-tool yet, that’s true. Never will be. Too many players taking a piece of the cake which results in fragmentation of the market.