View profile

LNDR, Space X feeds Tesla brand, Awareness at Scale & more - CWI#76

Nike understands the power of local context. Elon failed, or didn't he? Text is out, video & imag
LNDR, Space X feeds Tesla brand, Awareness at Scale & more - CWI#76
By Dries Bultynck • Issue #76 • View online
Nike understands the power of local context.
Elon failed, or didn’t he?
Text is out, video & images are first absorbed (duh)
and some more…

LNDR by Nike - Brilliantly contextualized 'this is us' ad
Elliot Hackney (LMcK)
Big Shaq. Giggs. Santan Dave. Skepta. Harry Kane. Hazard. Iwobi. Rio Ferdinand. Ian Wright. Jamie Redknapp. Ryan Sessegnon. Chalobah. Mo Farah. Akinfenwa. Some advert from Nike 👏🏼🔥 Not sure about Gareth Southgate now being God though... 😂 https://t.co/pLSuRP85zZ
1:22 PM - 9 Feb 2018
Elon kinda failed. Kind of ...
But than again.. this stunt is hard to ignore, isn’t it? Did he really fail putting that Tesla in an orbit round Mars? Well, yes, but the impact he created was far bigger than that.
Shoot for mars and land among the stars ?
I’m not suggesting or concluding anything but Google Trends shows a really interesting graph based on the last 7 days searches worldwide. The tail of those “tesla” related searches is really long and high compared to a top topical spike often seen based on events or news. 
Meanwhile ...
A new ‘ultra fast’ electric car charging network in Europe receives backing from Renault-Nissan | Electrek
Discovery of the week
Foreign ADR stocks listed on NYSE, NASDAQ, AMEX categorized by geo location. Size represents market cap.
Interesting reads
Awareness At Scale – Quora Design – Medium
Study: Facebook’s plan to rate the media could actually work.
Welcome to the Post-Text Future
Snap is redesigning Snapchat to split up messages from friends and brands (SNAP)
UK adspend: Mobile drives growth
Back at it again - with video
Heeft tekst nog zin? | #DBRAW 036 - YouTube
Heeft tekst nog zin? | #DBRAW 036 - YouTube
That’s it for this week.
d - out.

Did you enjoy this issue?
Dries Bultynck

The internet is the best thing that ever happened to me. Really! It helps me to better understand the world we live in and learn as much as I can, as fast as I can in order to be Creative with Intelligence as wide as the box can get. @Parafixio is my playground.

If you don't want these updates anymore, please unsubscribe here
If you were forwarded this newsletter and you like it, you can subscribe here
Powered by Revue