Well… not sure if you ever thought about this, but it’s about to get ugly soon. We’re at the moment were mobile is really taking over all desktop and tablet traffic. What people forget to take in account that the behaviour on mobile devices is a bit different and a mobile visit, most of the times, is a pre-converting visit. What I mean by that is that mobile is exploratory and can be transactional, where we default into transactional thinking only. And most of the time tie that to desktop behaviour, due to historical growth of internet usage.
Either way… you’re ready or not, that shit will hit your fan, for sure. It’s already hitting your fan; the only thing that changes now is that you’re able to measure it better now and within the next few years to come.
NOW is the time to start taking mobile into account if it comes to visits to the website.
Ok. Lets get practical, shall we?