I’m very curious how they will monetize this. More views for Q2 TV? To support that TV ad model? Would make sense. It’s still the biggest pot of gold right now. And yet… I think they will build new and more websites in the few next months and do even more digital stuff.
And on that same day, another platform makes adjustments to its ad policy. Snapchat (You on snapchat yet?) is probably the only platform that gets ads, apart from Buzzfeed on the web
, in a mobile only environment. Snapchat is advising brands to cut their ad length to five up to seven seconds
. From what I’ve personally tested, five seconds works best, although I think Snapchat is getting more scanners than ever, although that is not necessarily a bad thing. The biggest group of users are still young kids and… yes they scan… a lot. They don’t use Snapchat like you do. They aim to streak.
While social platforms are fine-tuning their ad products, the industry is struggling to sell ads and it’s not getting any better soon.
IF I WANT YOU TO REMEMBER ONE THING OF THIS NEWSLETTER, IT’S THIS VIDEO
. Pls watch it, till the end.
That’s why Q2 is a clever move.