View profile

E-com Maturity, Sneaky Merc & more

Mental models bring piece of mind. Could be useful for e-com as well. And some other links. Have a ni
E-com Maturity, Sneaky Merc & more
By Dries Bultynck • Issue #42 • View online
Mental models bring piece of mind. Could be useful for e-com as well. And some other links. Have a nice week.

A Digital Maturity Model for E-commerce
We’ve been working at this model for some time now at Wijs and I’m honoured to have been a big part of the foundation of this thing. 
Download it here & give it a go.
Three layers - Five stages to tackle (at least)
Three layers - Five stages to tackle (at least)
Might be interesting to add some extra words, to fully comprehend the model (if you haven’t visited webtomorrow this week). The model has three layers and five steps to take over time. The three layers are focusing on the client in function of e-com. There are actually only a few questions to ask yourself as retailer:

  1. Do I really know my customer? (data, consumation, behaviour, …)
  2. Do I really know what my customer wants? (the usual)
  3. Do my customers know me? (purpose, why, products, expectations)
Give it a go & let me know what you think, ok?
Fighting hard to do more with Analytics
If you haven’t noticed, I’m very fond of working with Analytics for strategical purposes, marketing purposes and conversion purposes. Even to support creativity
Putting data & analytics on the agenda is a hard thing to do. Allow me to skip the discussion about the costs and if it even can be calculated. It’s an educated guess. Data has no value. It’s valuable. I hope you can see that.
Image created with generative techniques
Image created with generative techniques
Interesting reads
How to Call B.S. on Big Data: A Practical Guide - The New Yorker
How Jared Kushner built a luxury skyscraper using loans meant for job-starved areas - The Washington Post
Follow the money (aka trends or at best, latent needs)
Following trends is for first-followers or early adopters. Most of us (and companies I work for) are late or lagging. Meaning… they don’t play the longterm game. Investing in latent needs is the best possible strategy to survive and shift along the way. 
Following trends isn’t innovation. It’s following money. Taking a piece of the cake. Innovation is (pre-)anticipating the latent needs.
From pure CRM to One-stop-shop-datawarehouse/audience management (?)
From pure CRM to One-stop-shop-datawarehouse/audience management (?)
Re-investment in technology and R&D
Re-investment in technology and R&D
For the Automation & CRO nerds
While you're sleeping ...
Brands are solving bigger issues by organizing contests at low cost and not hiring people. 
And you can do it too if you want. Check how easy it is - openVRT - just be F*ck*ng more agile people; pls.
Sincerely,
Yo (greeting)
Yolo (millennial swaggy expression)
Oyo (baffled by … expression)
see ya next week.
d.
Did you enjoy this issue?
Dries Bultynck

The internet is the best thing that ever happened to me. Really! It helps me to better understand the world we live in and learn as much as I can, as fast as I can in order to be Creative with Intelligence as wide as the box can get. @Parafixio is my playground.

If you don't want these updates anymore, please unsubscribe here
If you were forwarded this newsletter and you like it, you can subscribe here
Powered by Revue