59 issues into this series, i’m giving this thing a name: the Creative With Intelligence updates/series/newsletter/whatever to call these. Its a way of expressing how to deal with information and distract value from it in any way or any format. The base of Parafix.io (my side-project)
Might be interesting to start this weeks’ update with something else. A insights in what I’m doing at work. To give you some sense of whats’ cooking and how my week looks like on a weekly basis.
What I did this week
Help and structure the social content approach for Belgian bank to in a transition-period towards a rebranding planned in 2018
Help to plan the process to launch of a 3 year campaign for Toerisme Vlaanderen called “The Flemish Masters”
Looking into tracking for chatbots
Tracking customer vs visitor-based sessions for an e-commerce client doing to finally do a more segmented approach
Social listening reporting for one of the biggest food retailers in the country.
Supporting (A/B testing landing pages) & analyzing a radio + direct messaging campaign for a health fund organization.
Activation marketing - Million ways to do it
Giving away samples is easy. Next level activation? Open a pop-up in Antwerp and bring something new. Remember the give-away box? it’s the same thing, just on a larger scale, if your budget allows that :)
Creative With Intelligence: The Personalized Surprisebox | #DBRaw 018 - YouTube
Next to interesting insights about the different industries, a killer landing page (how it should be) that’s a great extension of a bigger awareness campaign. This is awareness, branding, creativity and value (the insights) all-in-one. My hat off to you Adobe.
Many marketers donât realize that direct response radio can reach incremental audiences – not just the same prospects youâll find online or in print. As a marketing channel, radio is appealing because of its combination of high reach, high targetability and low cost.
We talked to an expert about how to plan for and create a radio campaign. Includes costs, radio demographics and copywriting tips. Plus, measuring response and pitfalls to avoid.
Last friday, the launch of OrbisX latest vinyl made it straight to Hard Wax, again! Very pleased that one of the most legendary Vinyl stores (based in Berlin) focusing on electronic music picked us up, again.
If you’re keen on following this progress, be sure to tune-in on the 16th of november on Urgent.fm. I’ll be interviewed about Orbis Records and will be playing a DJ-set at the Charged Radioshow. Tune-in at 00h. It’s a saturday night. All of this was not possible if I didn’t post on FB & Insta. Cédric noticed me. That’s it really!
Instagram is growing like crazy-ish. Not the big following like others have but the Orbis account grew from just around 700 followers up till 825 (this sunday) in a few months by just posting almost every day one update + commenting and liking our fans posts. It pays off. Facebook only grew with aprox. 10 up to 20 followers. It really is an Instagram-first world these days if it comes to getting attention & interaction, for the record label, that is. Don’t be mistaken. Test your channels!
Where the ART fits in ...
Meanwhile… i’m still experimenting with #generative art & looking for a way to make it interactive with a big audience. Another test below. Still looking for the interactive part. Got some ideas, but I need a nifty API developer to help me out to sort out the details. I’m planning on using this to provide a full visual experience when the first label showcase will happen. Preparing already.
Besides that, I’m dreaming about an interactive exhibition as well.
Being creative with Intelligence @Parafix.io
that’s it for this week
d - out
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By Dries Bultynck
Remarkable reads, spotted momentum & behavioral patterns in media, digital, retail, economics, health, climate, etc.
Often hollistic, sometimes very specific.