Are you familiar with VK? VK is the Facebook opponent in Russia with 3 mio daily active users, 70 mio MAUs and 160 mio subscribed users. It’s mobile only and has a bigger engagement per day than Facebook.
I’ve been a member for a while know, but hard to find any Belgian friends in that Russian eco-system. Weird shit if you don’t understand the language ;)
Bottom line: there’s more out there than FB and they think differently
Tip: If you’re a beer merchant, this is your go to country for rapid growth. Beer is hot in Russia & helps declining young people dying from drinking to much wodka. Wodka + Cold weather = Killer issue for Russia and has major consequences in terms of male population.