Snapchat is making a shit load of money right in the branding space, where ads make money ;). Discovery Channel leaps towards a more Netflix way of doing TV, and much more …
Deal of the week : 85.4 Billion Dollar
AT&T buys Time Warner (owner of HBO, CNN, DC Comics, …). An insane amount of money. They’re not buying the content, that’s an extra. They’re buying the network & strategically closing the open door to buying attention on other TV networks for players like Netflix (+20% up) & Sling TV.
Well, … Somewhat the same strategy Telenet could take according to their buying behaviour last year. Maybe.
Buying your way into a content creation company, no matter what size, doesn’t sound so bad right now huh? :)
Discovery Channel will be doing more storytelling soon
I’m not sure if its the first time DC does this, but its a sign. Storytelling in a format for TV (series) is hot. The thing that Netflix is good at. Well.. could be that DC is heading the same direction. They have good shows but a battle for their manly audience to win from other (docu) channels, … so… storytelling about a topic all men love is probably a good proof of concept: Harley & The Davidsons including some digital extra’s on their site.
I guess we’ll see more of that on DC soon. Maybe a separate subscription model could follow. Would make sense. Could work in a “I watch when I want to watch” world.
In case you missed this, Samsungs’ Note 7 catched a few times fire due to overheating of the battery, the same issue that happened to the hoverboard. Hotel room on fire? Check. A whole house on fire? Check.
According to CB Insights, the top 75 famous investors have given about $4.6 billion to private companies since 2007. Last year, celebrities participated in 101 deals totaling approximately $2 billion. While the year isn’t over yet, 2016 is shy of last year’s figure at less than $500 million.
Here’s the full image if you want to have a close look. I find it particularly interesting to see Leo invest in Qloo (an extend for people to express their opinion), Diamond foundry (an extend to his fight against blood diamonds?), Casper - a matras company (well-being) and Suja (Hydration).
De populaire app Snapchat gaat naar de beurs. Naar schatting is het bedrijf dat Snapchat maakt zo’n 25 miljard dollar waard. De app is favoriet bij jongeren: aan de foto’s en filmpjes die worden verstuurd kunnen vele kleurtjes en filters worden toegevoegd en de berichten verdwijnen weer. We praten over dit populaire sociale netwerk met Alexander Klöpping, en Tim van der Wiel (18) en Liam Tjoa (19) die zich bezighouden met Snapchat-marketing.