It’s hard to define the cause of this shift. Its the chicken and the egg story. A self fulfilling prophecy. Facebook has adopted mobile first which is probably, in my humble opinion a big driver for even more mobile usage of the internet for the gross of the average people.
A mobile device is currently used to consume short copy & visuals where and whenever we want it. With the growth of mobile, the need for visual storytelling keeps growing. The written word makes place for visual content for all industries, no matter what.
content (in this context: short lists, pictures
, 10s video, …) has made us want even more, even faster and even more snackable
, which translates itself into the trend we see these days in Branding: it’s all about transparency & values.
More stuff that the user wants to be delivered right to the fingertips with the least amount of friction. Common example used in this context is definitely mobile commere (mobile payments), although people underestimate the need for adapted content as well!