Adversting for Childeren, Obesity & Networked Future - CWI#80

In this weeks’ update: Obesity, Advertising & the impact on kids, the future of networks is Feminine… this and other intelligence ;) 

Ultra-processed food ? Or… the impact of today’s rush in society, the so called rat race. Today, more than one in two adults and nearly one in six children are overweight or obese in the OECD area. The obesity epidemic has spread further in the past five years, although at a slower pace than before. Despite this, new projections show a continuing increase of obesity in all studied countries. Social disparities in obesity persist and have increased in some countries. A nearly tenfold variation in obesity and overweight rates can be seen across OECD countries.

A full report on the impact of advertising to Children. 

This: Studies of children indicate that those below the ages of 4–5 years do not consistently distinguish program from commercial content, even when program/commercial separation devices (“GoBots will be back after these messages”) are used. As children reach the age of 4–5 years, they typically perceive a categorical distinction between commercials and programming, but primarily on the basis of affective (“commercials are funnier”) or perceptual (“commercials are shorter”) cues only.

And other very interesting intelligence!

Next thing in video mapping.

That’s it for this week.

d - out.