A
full report on the impact of advertising to Children.
This: Studies of children indicate that those below the ages of 4–5 years do not consistently distinguish program from commercial content, even when program/commercial separation devices (“GoBots will be back after these messages”) are used. As children reach the age of 4–5 years, they typically perceive a categorical distinction between commercials and programming, but primarily on the basis of affective (“commercials are funnier”) or perceptual (“commercials are shorter”) cues only.