What’s next? A platform. Well… sort of. A platform led by a team team (call it a small agency if you want) to extract the maximum benefit of the network (user generated content - hello). Like Helsinki
did with https://www.myhelsinki.fi/en
Helsinki Marketing wants to include its partners in doing things and producing content together. We no longer offer traditional visibility and advertising in Helsinki Marketing’s channels; instead, the idea is to enhance the effectiveness of our marketing and diversify our cooperation network. Together with our partners we want to carry out more joint activities, create more content, and inspire more recommendations.