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Drew's Letter

December 22 · Issue #78 · View online

The latest things I've dug into including books, quotes, songs, gadgets and other things I've found interesting.


Bom dia! 🇧🇷
Before diving in, I want to say a sincere thank you to each and every one of you. Our attention is our most precious resource. It’s no coincidence that the world’s most valuable companies mine that resource. I recognize the deep power and affirmation of choice you exercise by sharing some of yours with me. It is also a treasure for me to share mine with you, so THANK YOU 🤗
Quote Worth Pondering- Only is better than best.–Srinivas Rao Apparently that’s a book now but I remember reading the essay years ago and it appears to have been redacted, probably as a ploy to make you buy the book. Haven’t read the book, but the essay was damn good.
To date, I haven’t deliberately scaled this endeavor. I was under the impression that if it was “good”–whatever that means, scaling will take care of itself. How foolish of me! The internet is not Field Of Dreams.-s/o to Tom White for that concept. If you build it, they won’t come. Maybe that’s not true for adult sites, but it is true for others. 🍆 You have to build, and scream, and scream some more– or at least scream tactfully.
Thus, the challenge is, how can I build, remain authentic, and scale? Austin, Texas may have figured this out with their mantra “Keep Austin Weird”. I know plenty of folks that don’t keep their stuff weird, myself included! I know things can get weird in this newsletter sometimes, but trust me, they can get much weirder. I have a number of friends and acquaintances who write, as a means of boosting their personal brand, helping their job prospects, or for some sort of side hustle. In many instances, they hold back, and can’t afford to be creative 😭 Embracing their full selves and creativity may result in a demotion or firing. If I intend to earn a living from my creative endeavors (and I do), I can’t afford NOT to be creative!
Despite having written this thing for over a year, I’m still trying to find my voice. Sometimes I try to share what I’ve learned, speaking in vague platitudes. Other times I try to share from a first-person POV, and worry that I’m being too esoteric. The challenge then is, how can I authentically share experiences in ways that benefit you, the reader, while remaining relatable? Boy, what a challenge that is! Part of the answer is to acknowledge that not everything will land! Trying to make everything land is a great way to water down the production, which sucks for everyone. Sometimes I want to jam out, and not listen on low volume. In that vein, I penned a note to myself the other day and thought it may benefit you all as well. It begins with the question, how can I generate 1,000 True Fans?
  • Embrace your weird!
  • Only is better than best.
  • Write articles that are for 1s and 4s (see pic at bottom 🍑 thanks to WBW).
  • Don’t deliberately be a dick, but understand that if you’re making waves, people on the pool deck will get wet. 💦
  • Embrace your weird!-wrote this twice, so it’s probably important.
  • All that weird shit you are into, that is what makes you special. That’s what you need to share.
  • How can I embrace my weird?
  1. Butthole sunning
  2. Poly
  3. Ayahuasca
  4. Google–will be writing an article soon about how waiting tables was more cognitively demanding, yes, that’s not a typo, than the work I did for the GOOG. To be fair, the restaurant strived to be the world’s best casual dining operator and embodies that mission seriously and overtly.
  5. Dating Coach- likely launching a course soon to “get a girlfriend in 6 months, guaranteed”– the advice isn’t heteronormative and is broadly applicable, but it has to have some title!
  6. Entrepreneur- been there, done that, and prob gonna be there, do that, again.
Yes, that numbered list is my life. After writing the above and looking at it thinking, damn, what a mouthful, am I being too much? I worry about that. It’s been said
  • Drew, many people may not be ready for the level of candor you present.
  • You’re being too real right now.
  • Dude, you have a Ferrari engine and working at a corporation is gonna slow you down. 🏎
To those people, sorry to burst your bubble, but I’m a truth seeker and intend to remain that way. But what does “too much” mean? Too loud? Nope. Rude? Nope. Too much energy, maybe. 🤷‍♂️ I am reminded of my favorite poem, by Marianne Williamson-
“Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our Light, not our Darkness, that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be?
You are a child of God. Your playing small does not serve the World.
There is nothing enlightening about shrinking so that other people won’t feel unsure around you.
We were born to make manifest the glory of God that is within us.
It is not just in some of us; it is in everyone.
As we let our own Light shine,
we unconsciously give other people permission to do the same.
As we are liberated from our own fear,
our presence automatically liberates others.”
Keep letting your light shine. 🌞
Love,
Drew
PS- that email signature is sincere. Sorry, not sorry. ❤️
PPS- I realize last week that I said this week’s missive will include insights from my Brazilian experiment. While the above aren’t brazil-specific items, they are among the most significant thoughts I’ve had while here, so I’ll count it. 🇧🇷
PPPS- The word racecar is a Palindrome. 🏎

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