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What's more important than productivity? - John Doherty - Issue #82


John Doherty

January 15 · Issue #82 · View online

Founder of and growth marketing/SEO consultant to enterprise sites. Speaker. They say I'm a Hufflepuff. ENTJ on caffeine. We'll help you find a marketing provider to work with.

Wow. 2019 and my first newsletter of the year. I’m a bit behind this year, with a lot going on at work and personally, but here we are.
The last couple of months have been crazy for me. Sometimes, it does have to be crazy at work (sorry Jason Fried).
As such, I haven’t been reading as much online content. But I have been reading more books, as I’ve created a habit that goes like this:
  • Wake up
  • Make coffee
  • Sit and read for at least 10 minutes
Ironically (or maybe not) the book I just finished is James Clear’s Atomic Habits, which digs deep into establishing patterns and habits in your life so that certain things that you want to do in order to reach your goals become automatic instead of requiring constant mental energy. This then frees you up to focus on bigger and more important things.
I’m writing this at noon Denver time and I am just now eating my first meal of the day. I think I’m going to stack my habits so that when I am done reading, I make breakfast.
But this brings me to a bigger point - the new year.
Many people set resolutions for the new year, but those are often out the window by mid-February. And honestly, good riddance because then my gym returns to normal levels.
But you know what is more important than productivity or resolutions?
Getting started is the hardest thing. Once you’re going you can keep going, but getting started, such as getting off the couch or choosing to drive to the gym instead of home, is so difficult.
So how do you get started?
First, commit to it. Every Monday and Wednesday, I go to the gym. It’s on my calendar and it’s scheduled in. I have no excuse.
Second, choose easy tasks first. Get to work or the gym and not sure what to do? Organize your task list and start with the easiest tasks first. Action begets action.
And finally, find an accountability partner if the above two fail you. This could be your boss at work (though a coworker is probably better). For a while in 2017 and 2018 I woke up at 5am to get work done. I didn’t do it consistently until I had $100 on the line with my friend Jordan. Guess what?
We both started being consistent.
So there you. Progress beats productivity, and you just have to get started and do it consistently to build a habit that lasts.
Let’s get 2019. This is going to be a big year. I can feel it in my bones.
Until next week,
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