Apr 16, 2019

Sorry for the radio silence... (John Doherty, Issue 86)

Revue

John Doherty

April 16 · Issue #86 · View online

Founder of GetCredo.com and growth marketing/SEO consultant to enterprise sites. Speaker. They say I'm a Hufflepuff. ENTJ on caffeine. We'll help you find a marketing provider to work with.

Hey y'all. It’s been over a month since I last sent an email to this list. That’s because I’ve been crushing through work over here (with a couple of work trips) in advance of my first child being born. Baby is due this Thursday (we don’t know the sex), so I’ve been acting like I’m going on vacation and had my head down getting so much done.

It’s been worth it, but I’ve been communicating with people like you a lot less.

The good part is that I’ve written a TON of content that I think you’re going to find useful over on the Credo site.

Here they are:

How to rank ecommerce category pages for SEO - my latest 4,000+ word guide, all about ranking your ecommerce category pages so that they can drive traffic for your most profitable terms.
How to do an SEO audit - another 4,000+ word guide to doing an SEO audit that actually drives business results.
Digital marketing industry pricing survey - I finally took the time to dissect the 271 respondents we had to the 2019 version of our survey results which originally launched in 2017. Check this out for updated SEO, PPC, Facebook ads, and worldwide as well as US prices broken down by experience and company sizes.
Where to start with marketing if you don’t have much money - this is a common challenge we run into at Credo, so this is how we recommend businesses in this situation start.
Subdomain vs subdirectory: what’s best for SEO? - it’s an age old debate in the SEO world that I’m tired of, so this post digs into both sides and helps you figure out whether a subdomain or subdirectory is better for your situation. The answer is: it depends.

I hope you enjoy!

John

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