After working with hundreds of SaaS APIs, we’ve noticed plenty of best practices–and a handful of anti-patterns–of a technical nature. It’s rarely the status codes or authentication mechanisms that make the difference with these integrations.

Like you, I am on Facebook. In two ways, actually. There’s this public page, which Facebook gives to people who are “public figures.

A young SaaS company can cut its teeth and perfect its product in the SMB market. Eventually, though, they’ll probably look to catch some bigger fish. To do this, they head upmarket.

Last year, our CEO David made the call: There would be no more gated content on the Drift website. Needless to say, Dave was a bit surprised by the news. After all, he’s the one heading up the team that’s supposed to be generating and qualifying leads for our sales team.

Content strategy tends to be either overcomplicated or vague. And often both. There’s plenty of ways to approach it, but here’s a simple template that can be repurposed over and over again. Blog posts are often not strong enough to survive on their own.

Software as a service, or SaaS, has been experiencing quite a boom over the past few years, and it doesn’t appear to be slowing down anytime soon. Statista reports that from 2010 to 2016, the industry grew from $10.7 billion in annual revenues to a cool $32.8 billion.

Recently I’ve been investing in a new channel for Credo which is starting to show real dividends. That channel is a well-known one that I think a lot of people have forgotten about. That channel is Help A Reporter Out. This is how I use it: