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Investing in yourself - John Doherty - Issue #73

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John Doherty

September 18 · Issue #73 · View online

Founder of GetCredo.com and growth marketing/SEO consultant to enterprise sites. Speaker. They say I'm a Hufflepuff. ENTJ on caffeine. We'll help you find a marketing provider to work with.


Do you invest in yourself?
A lot of people I know don’t. You don’t go to conferences and you don’t buy courses and you don’t read books.
Why not?
There’s a popular saying that I’ve found myself thinking about a lot recently.
A CEO wanted to invest in training for all of their staff. It was going to be *very* expensive.
His CFO said “But what if we invest in all these people and then they leave the company?”
The CEO said “What if we don’t and they stay?”
Wow.
Yesterday I was at a Growth Summit in San Francisco. Not one of these 5,000 person events (though those have their place too), but a 90 entrepreneur event where we went deep into growth processes to grow technology and technology-enabled services businesses.
The upfront cost to attend was negligible but I also had to buy flights, stay in a hotel, and take two days away from Denver and my wife to do it.
The investment is not small.
But you know what?
I’ll make back the monetary investment in approximately no time flat with what I learned.
Every time I’ve invested in something that will teach me something new, whether that is growth strategies or personal development, I’ve walked away a better person and been able to grow my business quicker.
You probably don’t invest in your own knowledge for a few reasons.
1) It’s expensive.
2) You already have enough on your plate.
3) You might think you already know everything you need to know (real talk here)
These are easily overcome-able.
If they’re expensive, set yourself a budget for the event you want to go to. Save for it like you would anything else, then pull the trigger once the money is there.
If you’re already super busy, work towards either hiring someone or streamlining what you are doing. The best investments help you to focus instead of just giving you more to do.
If you already think you know everything you need to go, go research something you don’t. You’ll quickly see that you might be an expert in one thing, but in another area where you need knowledge you are lacking. Stay humble.
So what are you investing in these days to make yourself a better person/marketer/entrepreneur?
John
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