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I kinda almost died... John Doherty - Issue #89

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John Doherty

March 3 · Issue #89 · View online

Founder of GetCredo.com and growth marketing/SEO consultant to enterprise sites. Speaker. They say I'm a Hufflepuff. ENTJ on caffeine. We'll help you find a marketing provider to work with.


It’s spring and my daughter is almost a year old, so I’m back to creating and it feels good!

Have you ever gotten to the place you were wanting to go, and then something happens and you think “Oh shit this is not where I want to be”?
That’s exactly what happened to me a few weeks ago when I was backcountry skiing outside Breckenridge here in Colorado.
I skinned (aka had things on the bottoms of my skis that let me walk uphill) up the slope above our winter ski lease, and when I reached my top-out point where I planned to ski from I felt a WHOOMPH and dropped by a few inches.
A whoomph, for those of you who don’t backcountry ski, is the snow settling. And it means an avalanche is maybe imminent.
Uh oh is right.
Not where I want to be.
Spoiler: I backed off and was fine. Snow was horrendous, but dog and I got down safely and to ski another day.
I realized recently that this same lesson applies in business.
Sometimes, you need to back off from something you’ve been doing. If you don’t, you might harm your business (or, to be dramatic, maybe even kill it).
I recorded a new podcast episode for you about this.
What almost triggering an avalanche taught me about business:
PS yes this is on the Credo podcast. Yes I’m doing it more consistently again. Yes I would love you to subscribe and leave a review if you like it!
Speak soon,
John “Didn’t die and still love skiing” Doherty
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