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How do you price your consulting work?


John Doherty

January 16 · Issue #83 · View online

Founder of and growth marketing/SEO consultant to enterprise sites. Speaker. They say I'm a Hufflepuff. ENTJ on caffeine. We'll help you find a marketing provider to work with.

Hey there, this is a special edition of my newsletter with a specific ask. If you’re a marketing agency/consultant, please read below. If you’re not, then carry on!
We are running an updated version of our well-loved digital marketing pricing survey. We plan to release the results in March 2019. If you’re at a marketing agency or are a solo consultant, would you help us out by taking the survey here?
As you may know, a few years ago at Credo (my company) released our 2017 digital marketing pricing survey. For that survey, over 170 agencies and consultants globally provided data on things like hourly rate, minimum project size, and more.
We learned things like:
  • Worldwide, solo consultants cost less per hour ($153.75) than agencies ($161.58-$185.49 depending on size) with smaller agencies of 2-5 people with the highest hourly rates ($185.49 per hour on average)
  • US hourly rates range from 35.54% to 222% more expensive than UK hourly rates, depending on the size of the agency.
  • With a few exceptions, monthly minimums and project minimums increase as agencies grow.
Will you help us gather updated info that we can share with the whole digital marketing industry?
If so:
The survey is open until end of day January 27th!
Thank you so much!
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