We all remember Google’s first principle: Don’t be Evil
. But what constitutes ‘evil’ can vary dramatically, depending on your audience. And the realities of doing business and making money for your services can lead you down pathways that may appear to compromise your value systems.
What can we learn from this? Communicating about business decisions and approaches to policy and process is vital to maintaining trust in your business. Being clear about what your projects intend to achieve is key to building the right engineering teams. Negotiating public interest pricing for educational versions of your products is just common sense. Accepting that data processing matters more than the data itself is going to be crucial. And of course, turning up to hearings matters.
If you are going to sustain trust, you need to communicate. And if you don’t feel confident about communication, then find someone who can communicate for you.