We think these activities should be considered in July:
New business planning: In professional services, the typical lead time for conversion of new prospects is around 6 months. So now is the time to start scheduling meetings with new business prospects.
Equipment forecasting: If you think you are going to be adding new capability in house over the next year, you need to budget for equipment, including technology and office infrastructure.
Research / reports: Conducting surveys and primary research is a useful means of understanding customer trends and needs, and can help support customer acquisition strategy
Event planning: If you run events, you should consider developing a set of event themes for the next year, and invitation lists to match. You might also want to plan ahead for office Christmas parties (yes, really), as it never hurts to be clear on your silly season budgeting.
Do you have any other planning activities you do in July? Let us know and we’ll share your ideas in a future newsletter.