As 2017 begins to wind down, there is the annual rise of introspection among the innovation and digital business sectors. But while all the future forecasting can be a useful way in shaping strategy for the next year, it’s also important to look with honesty at the performance over the last year or more.
One of the pieces that caught our eye this week is the first link among our usual collection of ideas below. It considers who is driving traffic on the web and where that traffic is being directed. And when you think about why and how people are using the internet - and how that knowledge is going to affect your business - it’s sobering. Because if only a few companies are controlling what we visit and what we consume, then we are limiting our prospects.
Some commentator maintain that the current scenario is not necessarily a bad thing (we’ve shared that link below too), but when you are shaping your future business strategy, you may wish to think about the ways that you can disrupt the trend. Not only may that improve your future prospects, but it might give you and every other business a little more control about your global vision.