We’ve had a few very interesting conversations in the last week about corporate innovation and involvement with startups. Larger enterprises are increasingly looking to engage with innovation. But most of the focus tends to be on building products and getting some glittering kit out into the marketplace. And that’s not necessarily what corporates need. In fact some of the hardest problems to solve are service issues.
We believe that there needs to be more focus on building innovation in services in the corporate sector. That might still mean you build a technology layer over a process, or it might mean you build a product that facilitates better productivity. But you are still improving service quality. And in the Age of the Customer, it’s service that makes the difference.