What role does infrastructure play in the delivery of innovation? When it comes to technical infrastructure like high speed networks as promised by the Australian National Broadband Network or Google Fiber, then the role is fundamental.
Yet, in Australia, the NBNCo has dragged its feet in delivering on its promise of fast internet speeds. The CEO of ADMA, Jodie Sangster
explains that “Australia has gone from being the 30th in the world for internet speeds to a dismal 60th”:
Without world-class digital communications, Australia’s marketing, media and advertising industry is directly exposed to escalating challenges on several fronts. As part of an increasingly global landscape, our industry sectors are fast transitioning to business models, production, workflow systems and media channels which are reliant on digital technology.
The downstream impacts of poor internet infrastructure will hobble many of Australia’s large enterprises as well as businesses across our startup ecosystem. Clearly there is work to be done. Read Jodie’s article in full