Sometimes the best way to innovate is to take something that didn’t work very well, smash it to pieces and take all the broken bits and turn it into something completely new. It can even be a profitable process as you learn about how things are put together, and you can create something which is more robust and more compelling as a result.
It’s a strategy which doesn’t often go down well in corporate and government contexts, but there are ways to initiate creative destruction that will change attitudes to innovation - and would make Schumpeter proud
. Beyond the change management processes that emphasise consultation and communication, productive creative destruction involves setting an expiry/renewal date for all policies, products and processes used in-house. It’s not about creating job insecurity, but it is a means of overcoming process and information overload.
So take a good look at your products and processes, and ask yourself, “What can you break for fun and profit?”