We just bought a condo. And I consider myself a pretty smart reader.
Those two sentences don’t make much sense together, right?
Well, they do in my mind. Let me explain.
You see, when we bought the condo, we had to sign a 100 plus-page contract. And although I’ve read hundreds of books and articles, including medical journals…. For the life of me I could not understand that damn contract.
If legalese is an official language, it should be illegal!
So I met with the agent from the builder and asked him to explain clauses 2.1, 2.4, 3.6, and so on.
He read and re-read the clauses, made some notes, frowned a few dozen times, and then and tried to explain it.
It didn’t match up.
“I understand you,” I said. “But what you’re saying is not what is written in here.”
Can you relate? Please tell me I’m not the only one!
Obscure writing is like a venereal disease infecting all sorts of industries.
The good news is that there is a treatment.
I call it the CARE package.
Imagine if every document you read, from financial statements to the exhilarating terms and conditions on every website, were written with context and simple language.