What type of Rock Band are you?

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Think. Write. Lead.
What type of Rock Band are you?
By Diego Pineda • Issue #7 • View online
Hey! Welcome to the first issue of 2022 of Think.Write.Lead. This is going to be the best year ever for you and for me! I always enjoy writing these issues, so I hope you enjoy reading them. So let’s dig in!

If you want to write like a thought leader, you must play the right kind of music.
Think about it this way:
If as a writer you were a rock band, what would you be?
There are two options:
  1. A cover band playing other people’s songs.
  2. A creative band recording its own music.
Nothing wrong with either of them. But a cover band can only get so far.
It’s very difficult to truly break out and make an impact with your content if you’re simply playing other people’s music.
It’s still hard playing your own music, but ultimately you have an opportunity to change the world if your songs become popular.
It’s the same with writing.
You’re either regurgitating other people’s content or you’re developing your own thought leadership.
If you want to break through the noise, make and impact, and take your writing and business to the next level, stop singing what’s already on the radio and compose your own tunes.
There are enough cover-band writers already.
Instead, codify your unique concepts and create intellectual property to differentiate yourself as a thought leader.
Create momentum for your ideas. How?
Documenting what you know into any of these:
  • System
  • Methodology
  • Process
  • Protocol
  • Set of guiding principles
For what? So others can easily understand, get on board, and help you replicate your ideas.
Thought leadership consultant, Denise Brosseau, suggests five steps to create intellectual property out of your framework:
  1. Create a simple, preferably visual, representation that is easy to understand.
  2. Clearly document how to use that framework.
  3. Give it a great name.
  4. Show proof that it works.
  5. Protect and control its use.
Are you ready to develop your framework? Want to learn how?
THINK.
  • Is there something you know (a process, a series of lessons, philosophy) that can help others?
  • Is there a story worth telling (your career success, your startup growth) and lessons to be learned from that story?
  • Is there a trend that will disrupt your industry and you have some insights about it?
WRITE.
  • Write down all the steps of your process or framework as an outline.
  • Review them to make sure they make sense and there are no gaps.
  • Explain the process to your grandma (or your mom, or a friend who is not in your field) until they understand it. You will notice what steps need more explanations or examples. Then go back and adjust the outline.
LEAD.
Leading with ideas requires educating others about your framework.
What type of intellectual property are you going to create? A documentary film? A masterclass or online course? A book?
In my experience, the surest way to establish yourself as an expert and gain authority and credibility is with a book.
A book is the best medium to lay out your framework (hey, even former US Presidents used books to get elected!)
  • Each step of the process or framework can be a chapter.
  • You can include details, proof, and references (which is harder to do with video or audio).
  • It can be as long or as short as you need it to be.
  • It’s not constrained by the rules of third-party platforms like LinkedIn.
  • You can have both physical and digital copies for larger distribution.
  • Our culture respects published authors and gives them media attention.
Those are just some of the reasons I am so excited about books.
And if you’ve been following me for a while, you may know that MY MISSION is to help aspiring authors put their great ideas into writing and release their books into the world.
Have you been thinking about writing a book?
To celebrate the arrival of 2022, my course “Write your First Business Book in 90 Days” will be 20% off for the next 22 hours.
You have two options now:
  • Do nothing and “keep playing other people’s songs”
  • Or take action and write a book with your own thought leadership
I normally don’t discount my products, but I’m making an exception today.
This offer expires Jan. 5th @ 6:30 am EST.
Writing a book sounds like a daunting task, but it’s not.
I’ve written 15 books and have created my own system to write a book fast.
That’s what I want to teach you inside my course.
AND HERE’S A BONUS ONLY FOR MY NEWSLETTER SUBSCRIBERS:
If you sign up today, I’ll give you a complimentary 30-minute 1:1 book coaching call to discuss your book idea or answer any questions you may have. I’m not offering this anywhere else, only here in my newsletter.
All you have to do is sign up and forward the confirmation email to i.am@diegopineda.ca asking for the coaching call.
So, are you ready to rock? Let’s go!
Did you enjoy this issue?
Diego Pineda

Write like a thought leader: tight, sexy, and elegant copy that stirs emotions and changes minds.

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