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Try THIS to make your writing better

Think. Write. Lead.
Try THIS to make your writing better
By Diego Pineda • Issue #29 • View online
So, what’s up, my friend? I hope you’re ready for this quick episode of Think.Write.Lead. where I talk about literary fiction, the importance of clarity and form, and end up with a smile.

One of the favorite novels of my youth was La Tejedora de Coronas (The Weaver of Crowns) by Germán Espinosa.
It’s considered by UNESCO one of the most important literary works yet to be translated into English.
And there’s a reason for it: It’s not easy to translate.
Each chapter is one elaborate 30-page sentence of exquisite turns and twists in a baroque style.
Sounds crazy, but the author is a genius, and the result is a beautiful and captivating story.
I know, right?
I know, right?
But what is admirable in literary fiction, is frowned upon when writing online.
Whether writing a social media post, a newsletter, or a blog, short (and sometimes choppy) is preferred.
How the text looks on the screen is as important as what it says.
That’s why you see most LinkedIn creators writing short sentences and leaving spaces in between.
And that’s why in this newsletter each paragraph is just one sentence.
Easy to read.
There’s the secret to being an effective thought leader: being mindful of both form and content, so your ideas will shine.
Now, let’s try something out.
THINK.
Here are some practical tips to think about.
  • Does your writing stand out visually (on the page or screen)?
  • Have you tested your articles for readability? If so, at what grade level is it? (More than 7th grade starts being hard for the average reader)
  • Are you varying the length of your sentences or are they all the same length (boring)?
WRITE.
  • Pick a piece of writing or write a new one that’s not too short.
  • Paste it in the Hemingway editor to check for readability and bring it down to grade 6 if it’s above that.
  • Add visual elements: headings, main ideas in bold, pull out quotes, etc.
  • Vary the length of your sentences within a paragraph. Some short. Others longer and with more words.
  • Then give the before and after versions of the text to someone to read and ask for feedback. Which one do they prefer?
LEAD.
Perhaps you admire writers like William Faulkner and his very long sentences with complex subordinate parts.
Or perhaps you admire, Hemingway, who stripped away everything he didn’t need from a sentence.
I would argue that thought leaders are more like Hemingway than Faulkner.
They earn trust and followers because of their ideas. Not their verbosity.
Leave that to novelists.
So keep that in mind every time you sit down to write.
Lead with brilliant thoughts. Lead with clarity and simplicity.
Keep it simple, like a smile.
Keep it simple, like a smile.
Recommended resources
Everything you Believe Might Be Wrong | by Diego Pineda | May, 2022 | Medium
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Diego Pineda

Write like a thought leader: tight, sexy, and elegant copy that stirs emotions and changes minds.

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