The secret to get more followers



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Think. Write. Lead.
The secret to get more followers
By Diego Pineda • Issue #31 • View online
Hey! Good to see you again. Welcome to this issue of Think.Write.Lead., where I talk about the importance of having a vision or goal before you write, how writing thought leadership pieces is a lot like running a political campaign, and some practical tips to improve your messaging.
It’s a bit longer than usual, so grab a drink and enjoy!

We met a guy who runs a local entrepreneur network.
For the past three years, he has been busy doing events, charity work, and more.
He related his frustration at how he had to do everything himself and how people would come and go to the networking meetings but never commit to the growth of the group.
“If I just had a team, I could do so much more,” he said. “But it’s hard to get volunteers.”
“What is your goal? Why are you doing this?” my wife asked him.
“I do it because I love to connect people and because one day I want to make a profit out of this.”
“That’s the problem,” I told him. “You don’t have a vision that would motivate others to follow you. It’s like a political candidate saying ‘vote for me because I like to be in public office and make some money’. There’s no rallying call there.”
And you know what?
Writing like a thought leader is a lot like running a political campaign.
These guys know how to run a campaign!
These guys know how to run a campaign!
Here are the elements of a successful campaign that are also vital in any thought leadership messaging:
  1. The hero of the narrative (the voter/reader)
  2. The problem (the social issue/business problem)
  3. The mentor (the candidate/thought leader)
  4. The plan (campaign promises/thought leadership framework)
  5. The opposition (the opponent/the competition)
  6. The stakes (what happens if the other wins/what happens if your solution is not implemented)
  7. The big ask (vote!/the call-to-action)
Just as a political candidate tells a story with the elements above, you must also write with them in mind.
Let’s practice.
  • Who is the hero in your niche? Do you know their problems and pains?
  • Have you positioned yourself as the trusted guide who can solve their problems?
  • Do you have a framework that is easy to understand and follow?
  • Have you identified the common enemy that your niche has to defeat (for example, complex processes, time wasters, etc.)?
  • Have you painted the picture of what life would look like for your customer without your solution?
  • Do you have a clear call to action for your posts and articles?
Besides writing down the answers to the questions above and incorporating them into your narrative, I want to challenge you to do something else.
Just as political campaigns have slogans, you should have one.
This is a short memorable phrase that you can use everywhere, from your posts to your LinkedIn headline.
It’s not about explaining what you do. It’s about creating an emotion or evoking possibilities.
Some slogans from presidential campaigns focused on the future: “Forward” (Obama). Other focused bringing back the past: “Make America Great Again” (Trump).
BTW, my slogan is, “Don’t just be better than the competition. Be the only one.”
Write a slogan that will make people want to follow you.
Our new friend asked me to write for his blog.
“Any useful advice for entrepreneurs to start getting content on my blog,” he said.
“It doesn’t work that way,” I said. “First you need to define the goal of your organization and then create content that supports that goal.”
You can’t write thought leadership content if you have not defined what you want to accomplish with your writing.
You can’t lead if you don’t know where you’re going.
See you next week!
See you next week!
Recommended Resources
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Did you enjoy this issue?
Diego Pineda

Write like a thought leader: tight, sexy, and elegant copy that stirs emotions and changes minds.

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