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Please, don't eat your feelings

Think. Write. Lead.
Please, don't eat your feelings
By Diego Pineda • Issue #5 • View online
Oh yea, baby! Here’s the new issue of Think.Write.Lead. with more awesomeness for the holidays. Enjoy, y'all!

It began with a sudden heaviness over my head.
Then a hollow feeling in my chest. My breathing accelerated and my heart beat raced.
Sadness, confusion, hopelessness.
I sat on the floor and buried my face in my hands.
God, help me.
Bu the emotional onslaught kept on coming and I felt like drowning.
This was my second panic attack in less than a week and nobody knew about it.
I had not told my wife. There was too much going on in our lives at the moment.
After a few minutes, it passed. But I was still afraid. What if I had another panic attack, but in public?
What if I could not hold it together? And what was I going to do about it?
If you’ve ever experienced a panic attack, you can relate to my experience above, which happened in mid-2018.
Perhaps it’s not the most alluring way to present myself, I know.
But you know what? Although emotions used to be a taboo, that’s not the case any more.
In a digital world of influencers with glamorous lives, people are attracted to raw honesty and authenticity.
Being vulnerable may feel risky, but it actually pays off in two ways:
  1. You don’t have to pretend to be ultra successful all the time and show a fake person in your writing.
  2. Your readers can always tell when you are faking it and actually respond better to weaknesses.
Here’s a good example from one of my recent LinkedIn posts.
When you share your story and life lessons, people respond.
You know you are writing with emotion when your readers save and share your posts, and comment on your writing. If you’re generating strong reactions and starting conversations, then you’re on the right path.
These are a couple of comments from my post above:
My challenge for you this week is to get personal with your audience and let go of the fear of judgement.
You want to write with emotion to create emotion.
It has to be intentional. So start with the goal in mind.
Do you want to convey excitement or anger? Sadness or hope?
Get into that state before you start typing. Feel that emotion wash over you and then search in your mind for the words that best describe those emotions.
  • Write down an emotional personal story, including details about what you felt and thought, what was at stake and why it was important to you. This is just for practice, so don’t hold anything back.
  • Now, either find an existing piece you want to rewrite or write a new one, with a specific purpose: create a strong emotional reaction. Remember, you must feel it first and then put those feelings into words.
Thought leaders are humans, not Vulcans.
That’s why you must learn to lead and write from the heart.
Your readers must be able to say of your writing: “This describes exactly how I feel.”
Be true to yourself, and let your authenticity shine.
Did you enjoy this issue?
Diego Pineda

Write like a thought leader: tight, sexy, and elegant copy that stirs emotions and changes minds.

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