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Enter the evangelist

Think. Write. Lead.
Enter the evangelist
By Diego Pineda • Issue #25 • View online
Oh, hello there! Welcome to this issue of Think.Write.Lead. where instead of the usual writing tips, I ramble about a talk show host, introduce a new concept, and invite you to become an evangelist.

The other day I was watching some highlights of Jimmy Fallon’s career at The Tonight Show.
I was very impressed.
Here’s a guy who’s got a cool job on prime time TV and he’s killing it.
He’s funny, charismatic, knowledgeable. In other words, he’s great at he does.
And he seems to enjoy his work.
And you know what?
He’s an employee.
Tomorrow, NBC could decided to fire him for some reason (I don’t know the details of his contract, but you know what I mean).
Why does this matter?
Well, you see, my audience is mainly solopreneurs and independent coaches and consultants.
I’m pretty sure you fit into one of those categories.
So, talking about working a 9 to 5 job for someone else, must sound like heresy to you.
Right? It’s like going to the Dark Side of the force.
But sometimes, working for someone else makes sense.
Jimmy Fallon is building his brand through a platform that is not his own, but he’s reaching millions by being part of something bigger than himself.
So even if he gets fired from NBC, he can find a job elsewhere.
Why am I rambling about this? What does this have to do with writing or thought leadership?
Thanks for asking.
After coining the term “solo thought leader” I realized there’s another type of thought leader: the “jimmy fallon” of the corporate world, the intra thought leader – a champion of the product, a voice for the brand.
Whether it’s someone with the title of Chief Evangelist, of Director of Thought Leadership, or simply an old fashion title like VP of Marketing or Sales, this individual can make a big difference.
Yet many companies ignore the power of thought leadership and forget that people connect with people, not just brands, faces not just logos.
That’s why Elon Musk has more followers than Tesla.
Every company, big or small, needs a thought leader or evangelist.
Ideally, it would be the CEO or one of the executives with high stakes in the company.
But it can also be someone hired for that role.
Would you like to be one (either for your own business or your employer)?
Here’s what you need to do.
Here are some questions you must ask yourself to know if you fit the evangelist role:
  • Do you sincerely believe in the product and feel you’re on a mission to help others?
  • Does the company have a “cause” beyond just making a profit?
  • Are you a subject matter expert and a great communicator?
  • Are you willing to become an advocate for the product or brand and not just yourself?
Evangelism comes from a word meaning “sharing good news.” So you must have some good news for the market.
  • Write down the purpose, mantra or mission statement that defines your purpose as an evangelist for your brand.
  • Articulate the cause your company is after, how you make a difference in the lives of your customers.
Back to Jimmy Fallon.
Interviewing celebrities and famous people, while being entertaining, requires some degree of preparation and work behind the scenes.
It seems easy while he’s on TV, but behind the cameras, there’s a lot going on.
It’s the same with thought leadership.
People will see the end result, your well-crafted content and unique POV.
But behind the scenes, you have to study to become an expert, hone your skills as a writer, and prepare yourself to show up everyday with unique insights.
Work hard in solitude, so you will shine in the spotlight.
Lead the way, my friend!
Recommended resources
How to Create Thought Leadership Content | by Diego Pineda | Apr, 2022 | Better Marketing
Don’t Try to Become an Influencer | by Diego Pineda | Mar, 2022 | Better Marketing
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Diego Pineda

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