If you want to know how to create extraordinary experiences, start by redefining “extraordinary.”
Sure, you could hire Beyoncé for a private concert, followed by a private fireworks show, and really impress your customers. But unless you have millions of dollars of unused budget lying around – and who does these days? – you’re going to have to look at extraordinary in a different way.
Extraordinary really just means “better than ordinary.” Your experience is probably ordinary right now, which is why people aren’t sharing things about your brand. But the good news is that the bar for customer experience is exceedingly low. You only have to get a little bit over it to be better than ordinary and have people take notice… CONTINUE READING