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When It’s Time For The Customer To Pay, Make Paying An Experience

The Experience Maker
When It’s Time For The Customer To Pay, Make Paying An Experience
By Dan Gingiss • Issue #73 • View online
In all the talk about customer journey mapping, we don’t spend much time discussing money, yet paying can be an experience too.
Money has historically been considered an awkward topic, whether it involves loaning money to friends, splitting an inheritance, or asking about someone’s salary. As an important aspect of the customer experience, it’s usually ignored.
But what if, like in other areas of experience, we can use the concept of being Witty to make paying an experience?… CONTINUE READING

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