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The Top 5 Customer Experience Metrics, Ranked

The Experience Maker™
The Top 5 Customer Experience Metrics, Ranked
By Dan Gingiss • Issue #28 • View online
If you want to convince the C-Suite to invest in customer experience, you need to know your customer experience metrics. But not all metrics are created equal. The right metrics will enable you to sell senior management on your customer experience initiatives and get the buy-in, budget, and resources you need. The wrong metrics will often achieve the opposite result. So-called “vanity” metrics will leave the CEO or CMO exclaiming that famous line from Jerry Maguire: “Show me the money!”
The best customer experience metrics tie back to the company’s bottom line, which is what executives are most focused on.
Here are the top 5 customer experience metrics you should be watching… KEEP READING

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