Over the years of working in Corporate America and then as a customer experience consultant and coach, I’ve noticed that most businesses have what I call a “leaky bucket”.
They spend all their time, energy, and money on acquiring new customers at the expense of their existing customers that got them to that point. Without those existing customers, there is no business!
So, why not focus those same resources on providing your existing customers with a remarkable experience? When you do this, your customers will become your best marketers and plug that “leaky bucket” by helping you acquire new customers.
In my book, The Experience Maker
, I will show you exactly how to do this in your own business, so you can stop “leaking” and start WOW-ing your customers, new and old… CONTINUE READING