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Moments of Truth: Will Your Company Measure Up?

The Experience Maker
Moments of Truth: Will Your Company Measure Up?
By Dan Gingiss • Issue #78 • View online
Moments of truth are ones that many of us know all too well – and the moments that we all dread.
You’ve been faithfully paying your car insurance premium all these years. Your carrier seems ok, but you don’t really know.
You’ve never had to use the insurance.
Suddenly, your car smashes into another car. The police arrive. The tension builds.
And in the throes of emotion, you brace yourself, call your insurance agent, and file a claim. Something that hasn’t meant much – your dealings with a company that holds great power over how you experience a trauma – now means everything.

The moment of truth isn't when you sign. It's when you have a claim.
The moment of truth isn't when you sign. It's when you have a claim.
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Dan Gingiss

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