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Know Your Audience For A Better Customer Experience

The Experience Maker
Know Your Audience For A Better Customer Experience
By Dan Gingiss • Issue #55 • View online
Last week I had the pleasure of delivering a keynote speech on customer experience at the CX Summit in beautiful Cartagena, Colombia.
Realizing that some of the members of the audience only spoke Spanish and would require translation services, I thought hard about how to make my presentation more accessible.
Understanding your audience and their various needs is similar to a company understanding its customers and their various needs. Not everyone consumes content in the same way, so knowing your audience’s needs can result in a better attendee experience for all… CONTINUE READING

Dan speaks to the CX Summit audience in Cartagena, Colombia last week.
Dan speaks to the CX Summit audience in Cartagena, Colombia last week.
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This newsletter issue is proudly sponsored by Zoho Desk.
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