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How Data and Analytics Inform Customer Experience

The Experience Maker™
How Data and Analytics Inform Customer Experience
By Dan Gingiss • Issue #25 • View online
Data isn’t just for researchers anymore. The right data can make all the difference when it comes to creating exceptional customer experiences. I interviewed Luke Williams, New York Times best-selling author and Senior Vice President and Distinguished Principal Analyst at Qualtrics to discuss why everyone needs to understand what’s happening in their business and why.
How can X (experiential) and O (operational) data inform CX in your business?… KEEP READING

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